About Us

Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears. To her, Rena Love is a portal of discovery. A place for her to lose and find herself. We are dedicated to inspiring such customers through a unique combination of product, creativity and cultural understanding. Defined by a quirky-cool aesthetic that is playfully eclectic and feminine, and tinged a hint of vintage charm. We also understand that being a student can mean you’re low on funds, but don’t worry, we got you. We give students 10% off all the way through to graduation. Now your budget shouldn’t stop you being you.

Rena Love, a specialty women’s clothing brand, is the destination for bohemian fashion that features the latest trends and collections for women. We offer a range of clothing all reflecting a high level of quality, invoking attributes of femininity, spirit, and creativity in its design, while creating the perfect festival clothing. The collections are exclusively available on Koovs and Ajio, and are bursting with rare personality.

We started in 2014 and haven't stopped smashing it since. Our mission at Rena Love has always been to surprise and delight you with unexpected, distinctive finds for your closet. A global brand that doesn't sleep, we're 24/7 and always bringing something fresh with new products dropping on the daily, bringing you the latest looks for less. We carefully source fabrics, trims and laces ensuring that any treasure you find at Rena Love is unique, just like you. Our embroideries do the talking for us making it our signature.

We offer you an array of blouses and jumpsuits to choose from for your perfect occasion. Blouses, skirts, dresses and wide-legged pants crafted with best quality sequins that will turn heads and make you shine bright like a diamond. We also offer a range of athleisure wear for your fashion with comfort woes.

It’s super-important for us to promote a healthy body image. We believe that every body type is special. So we offer clothing with comfortable fit which makes you compliment, be confident and love yourself in whatever shape you are in. We do everything we can to make sure you get the fit right, first time. We’re helping you be confident in the size you choose knowing we’ve always got your back.